The One Minutes young artists’ program was founded in Amsterdam in 1999 and today has become an internationally influential event for young video artists. All those participating are young artists and art major students, from over 120 countries and regions around the world.
The One Minutes takes a comprehensive retrospective at the fifteen-year history of the one minute video projects by young artists as well as the six years of The One Minutes competition. The exhibition is divided into 11 screens with more than 500 videos from over 100 countries and regions.
In 2003 UNESCO designated The One Minutes as a multimedia video project worthy of particular support. Since 2008 the Netherlands’ One Minutes Foundation has worked together with the School of Design at East China Normal University and SMG’s ChuangyiTianxia. This program raised The One Minutes’ profile across China; the event has now become an annual fixture at the Shanghai International Film Festival. The One Minutes event organized by the One Minutes Foundation and ECNU was also showcased at the 2010 Shanghai World Expo and the Venice Biennale.